After falling out with Facebook and Twitter in public spats, MyPillow CEO Mike Lindell’s plans of launching a conservative-focused social network are beginning to bear fruit. Lindell offered more details about the network in a video posted this week. The network, called Frank, plans to open to a limited number of users on April 16th.
Lindell has been working on the project since the 2020 election, calling it a combination of “print, radio, and TV.” There are plans for live streams and text posts on the network. The strongest promise Lindell made is that conservative personalities are sure to get more followers on the network.
“People are going to have more followers,” Lindell said during an interview with Steve Bannon, “10 times more followers.”
Lindell has used more recent videos to explain that the network would still take strict measures against profanity and threats of violence, separating it from Gab and Parler – right-wing-focused platforms that prided themselves on not censoring anything.
“You don’t get to use the four swear words: the c-word, the n-word, the f-word, or God’s name in vain,” Lindell explains. Enforcing this policy would prove a challenge to conventional automatic moderation platforms. These platforms can identify specific strings of texts but can’t tell the difference between invoking God in a devout way or profane way.
Frank will work as a web application accessed through mobile browsers rather than an app to combat deplatforming efforts. This approach means the network doesn’t have to comply with Apple or Google Store guidelines, but it does put severe limits on app functionality. The Frank site has more detailed instructions on how to install Frank as a direct link on mobile devices.
Lindell announced his project on Steve Bannon’s podcast in March, frustrated with social networks deplatforming claims the 2020 election was stolen from former President Donald Trump. Lindell said the app would avoid the restrictions of app stores and allow “voices of free speech.”